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YouTube Video Best Practices – Webcast Summary

Published on October 19, 2011 By Neil Brown

The October 18 webcast with Caterpillar’s Brian Stokoe, along with Brian Reuhl and Neil M. Brown from the Construction Marketing Association (CMA) identified a number of tips, ideas and strategies for more effectively using video to drive search engine results, generate sales leads and support customer service. Video is Critical to Marketing All presenters agreed [...]

Twitter for Construction Marketing

Published on October 11, 2011 By Brian Reuhl

Twitter has some amazing capabilities that most people do not know about. Everyone assumes that Twitter is a way to let everyone know what they are doing every minute of everyday. Some individual users may use it for this purpose, but that doesn’t mean you have to listen. This ‘noise’ on Twitter is often a [...]

Content Marketing is King for Construction!

Published on May 27, 2011 By Neil Brown

The recent CMA webcast “Killer Construction Content” demonstrated that content is king! Content marketing is becoming foundational to a modern marketing program. Content supports such goals as awareness, customer retention and lead generation. Marketers are transforming into authors and publishers. Content marketing is the creation and distribution of educational and/or compelling information in multiple formats [...]

Facebook Best Practices for Construction

Published on May 6, 2011 By Brian Reuhl

Everyone is talking about ways Facebook can help benefit your construction brand or company, but rarely do they ever talk about the basics. The real trick to any successful Facebook marketing strategy is a strong foundation. That foundation is built through understanding Facebook, and how it leverages social connections around the world. Facebook has made [...]

LinkedIn/Facebook/Twitter Best Practices for Construction Markets Webcast

Published on February 7, 2011 By Neil Brown

A webcast entitled LinkedIn/Facebook/Twitter Best Practices for Construction Markets is scheduled for Tuesday, February 15, 2011 at 12 pm CST. The webcast is free to both members and non-members. Construction Marketing Association (CMA) Social Media Manager Brian Reuhl and CMA Chairman Neil M. Brown share tips and tricks, new business-friendly features and real construction market [...]

Social Media for Construction – Panel Discussion Highlights

Published on September 30, 2010 By Brian Reuhl

The September 15 Panel discussion featuring managers from some of the most successful construction brands — Caterpillar, USG and Emerson Electric — proved that social media is no longer just for tech nerds and underfunded start-ups. In parallel with other business marketing categories, construction marketers are embracing social media with aggressive initiatives, and measurable results. [...]

PR Has Changed. Have You Changed Your PR?

Published on July 28, 2010 By Brian Reuhl

(CMA FOCUS SERIES: PUBLICITY:  PART 1 of 2) The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to [...]

Social Media Best Practices for Construction – Webcast Panel Discussion – September 15, 2010

Published on July 19, 2010 By Brian Reuhl

Naperville, IL—July 19, 2010 The Construction Marketing Association (CMA) announces a Webcast Panel Discussion: Social Media Best Practices for Construction on September 15, 2010 at 12 pm CST. The free webcast will feature panelists from such leading construction brands as Caterpillar, USG and Emerson Electric. Panelists will share how their construction brands utilize social media, [...]

Association to Study Media Usage of Contractors and Construction Firms

Published on June 1, 2010 By Brian Reuhl

The Construction Marketing Association (CMA) announces a new research study initiative to identify how contractors and construction firms use media in the search and selection of construction related products and services. Based on requests from association members, the study will determine how such media as trade publications, search engines, blogs or forums, publisher websites and [...]