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The September 15 Panel discussion featuring managers from some of the most successful construction brands — Caterpillar, USG and Emerson Electric — proved that social media is no longer just for tech nerds and underfunded start-ups. In parallel with other business marketing categories, construction marketers are embracing social media with aggressive initiatives, and measurable results. [...]
Share your secrets for effective construction marketing with our monthly blog column. We will publish with credit and make you famous! Share ideas and approaches of some of your best marketing programs. No you don’t have to include proprietary results, just some good descriptions! The best secret of the year will win a FREE iPad! [...]