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Blogging For Construction Marketing – Part Two

Published on December 20, 2011 By Brian Reuhl

This is the second blog in a two part series on Blogging for Construction Marketing. Part 1 covered the benefits of blogging, blog platforms and features. This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding reciprocal links, updating [...]

Blogging For Construction Marketing – Part One

Published on December 9, 2011 By Brian Reuhl

For many construction marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so many [...]