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Marketing Automation, Part II: The 4 Pillars to Success

Published on April 12, 2011 By Brian Reuhl

The Right Foundation Can Make or Break your Marketing Automation Initiative   Credit to Josh Stailey of the Pursuit Group, Inc. and The Business Marketing Institute To say that marketing automation is a key initiative for many companies this year is an understatement. “Not implementing a marketing automation solution may be the ultimate career limiting [...]

Marketing Automation, Part I: What It Is and Why You Need It

Published on March 15, 2011 By Brian Reuhl

The Secret Engine Behind Effective Lead Generation, Nurturing and Management Credit to Josh Stailey of The Pursuit Group, Inc. and The Business Marketing Institute For several good reasons, marketing automation is among the most significant initiatives in the marketing profession today. Yet, there remains considerable confusion about what marketing automation is and how to make [...]

The Newest Rules of PR: Distribution Options

Published on August 5, 2010 By Brian Reuhl

(CMA FOCUS SERIES: PUBLICITY:  PART 2 of 2) Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine [...]

Success with Google AdWords: Developing Killer Content for Effective B2B Lead Generation Programs

Published on June 22, 2010 By Brian Reuhl

by Eric Gagnon Online advertising, particularly methods like Google AdWords keyword search advertising, give advertisers the immediate response and measurability they need to run accountable B2B marketing programs, with a speed and precision not found in print trade advertising or other, more traditional parts of your marketing program. The vast majority of successful AdWords lead-generation [...]

New Product Launch Checklist

Published on June 17, 2010 By Brian Reuhl

Improving the effectiveness of new product launches is of critical importance to most companies and brands as development costs can be stratospheric, coupled with extremely high failure rates. Some estimates of new product failure as high as 90%! Certainly the new product development process is complex and multi-functional—not just marketing—but typically involving many departments such [...]

Engineering News-Record (ENR) The Top 400 Contractors – 2009 Electronic Edition

Published on April 30, 2010 By Brian Reuhl

Description: ENR’s 2009 Top 400 Contractors ranks the 400 largest General Contractors by 2008 revenue. This is a comprehensive package of data and analysis that contains the previous year’s rankings and percentage of revenue by market. The list also ranks the largest firms in a wide variety of market sectors as described below. There is [...]