Webcast – Tuesday, January 17, 2012 A webcast will preview the new book: Tools of the Trade: Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. Brown. Registration is now open on the Construction Marketing Association (CMA) website, link below. The free webcast for members and non-members is scheduled for Tuesday, January 17, [...]
A webcast on search engine optimization (SEO) and pay-per-click (PPC) best practices for the construction market is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, November 17, 2011 at 1 pm CST. Internet marketing is key for most marketing managers in [...]
Originally posted by The Business Marketing Institute, by Eric Gagnon We’re hearing all kinds of news about companies pulling out of their print advertising schedules, with no end in sight. At the same time, there’s a lot of happy talk out there from people in and around the construction marketing field telling you that cutting [...]
(And Why This May Be Killing Your Company’s Sales) Originally posted by the Business Marketing Institute, by Eric Gagnon According to a recent study from Marketing Management Analytics and Financial Executives International, only 7% of financial executives surveyed were satisfied with their company’s ability to measure the ROI of their company’s marketing program. No wonder recession-hammered companies [...]
This blog (Part 1) will cover email marketing basics, and email tips and tricks. Email Marketing Part 2 will share testing tips, measuring email campaigns, and a Glossary of Terms. What Is Email Marketing? Email marketing is the first social media. Long before blogs, Twitter and Facebook, marketers used email to communicate with customers [...]
The Power of LinkedIn Part 1 covered LinkedIn Profiles and Company Pages. This second half will cover LinkedIn Groups, InMails and applications. LinkedIn gives us so many powerful features that the best way to learn is through experience. Understanding that the more you use LinkedIn, the better you will get is very important. Over time [...]
Part 1 of 2—LinkedIn Profiles and Company Pages LinkedIn has made significant strides to become the most powerful professional social media site on the Internet. Growing at over a million users a week, LinkedIn showcases professionals from over 18 different industries ranging from Business to Construction. Users are given a profile to build and expand, [...]
The Right Foundation Can Make or Break your Marketing Automation Initiative Credit to Josh Stailey of the Pursuit Group, Inc. and The Business Marketing Institute To say that marketing automation is a key initiative for many companies this year is an understatement. “Not implementing a marketing automation solution may be the ultimate career limiting [...]
The Secret Engine Behind Effective Lead Generation, Nurturing and Management Credit to Josh Stailey of The Pursuit Group, Inc. and The Business Marketing Institute For several good reasons, marketing automation is among the most significant initiatives in the marketing profession today. Yet, there remains considerable confusion about what marketing automation is and how to make [...]
No question that advertising’s role in the construction marketing mix is evolving to driving prospects to a registration page or microsite with offers that capture information for future marketing. One inexpensive but extremely effective ad placement option is classified ads in trade publications that often cost hundreds, not thousands. Small ad sizes using 1 or [...]
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Heather Hawes is the Program Director for the Construction Marketing Association (CMA) and first Certified Construction Marketing Professional (CCMP) > Read More |
of the weekWith video hosting services such as YouTube, embedding video to your website, blog, Facebook or emails is easy by simply copying and pasting HTML code. Why embed videos? Because videos have the highest click-through rates (CTRs) and social sharing...
