Originally posted by The Business Marketing Institute, by Eric Gagnon We’re hearing all kinds of news about companies pulling out of their print advertising schedules, with no end in sight. At the same time, there’s a lot of happy talk out there from people in and around the construction marketing field telling you that cutting [...]
Credit to Rick Kean, CBC, Managing Director of the Business Marketing Institute, LLC www.businessmarketinginstitute.com Marketing professionals and sales teams are partners, (at least in theory) and now, more than ever, keeping the relationship between the two in-sync and productive is absolutely critical to success. It’s supposed to work like this: Marketing sets the stage, creates [...]
Webcast / Panel Discussion – January 14, 20 at 12 pm CST A webcast entitled Supercharge Your PR for Construction Markets is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Friday, January 14, 2011 at 12 pm CST. The webcast will include [...]
Register for BuzzSaw™, a free eNewsletter from the Construction Marketing Association (CMA) covering tips and ideas, white papers and insights into Construction Marketing Best Practices! Registration is fast and easy. Register Here
The September 15 Panel discussion featuring managers from some of the most successful construction brands — Caterpillar, USG and Emerson Electric — proved that social media is no longer just for tech nerds and underfunded start-ups. In parallel with other business marketing categories, construction marketers are embracing social media with aggressive initiatives, and measurable results. [...]
On the heals of our Social Media for Construction Webcast and Panel Discussion, with experts from Caterpillar, USG and Emerson Electric, one thing is for certain, BLOGS are a very important component of an internet and social media program. Why? Because no other single marketing tool can have such a demonstrable effect on search engine [...]
(CMA FOCUS SERIES: PUBLICITY: PART 2 of 2) Per the prior post, the popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine [...]
(CMA FOCUS SERIES: PUBLICITY: PART 1 of 2) The popularity and use of free publicity historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the construction marketing mix. At the same time, PR is changing significantly. So how can you refine your PR to [...]
The Construction Marketing Association (CMA) announces the Construction Brand Internet Index (CBII). A comprehensive rating of the internet presence of top construction brands based on over 50 variables. The rating identifies how effective a specific website domain is relative to other websites. The ratings are based on search engine data, website structure, traffic, social media [...]
Letter to Staff, Reprinted from FishbowlNY, Alex Alvarez Dear Colleague, I am writing to you today to inform you of the status of our divestments in Reed Business Information-US. Since announcing our plans last summer we have successfully sold 21 brands, representing approximately two thirds of the revenues of the portfolio to be divested: Broadcasting [...]
|
Alison Brown is Market Research Analyst for Kiewit Power > Read More |
of the weekWith video hosting services such as YouTube, embedding video to your website, blog, Facebook or emails is easy by simply copying and pasting HTML code. Why embed videos? Because videos have the highest click-through rates (CTRs) and social sharing...
