For many construction marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come. Second, when implemented properly, blogging can have profound effects on search engine authority in so many [...]
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer [...]
A webcast on search engine optimization (SEO) and pay-per-click (PPC) best practices for the construction market is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, November 17, 2011 at 1 pm CST. Internet marketing is key for most marketing managers in [...]
Construction Marketing Advisors now offers a low cost service for YouTube videos including YouTube channel set-up, and development of up to a 2 minute video for only $899. The complete YouTube video package includes video editing, script and copy writing, video graphics and animations, and coordinating all YouTube channel set-up and passwords. In addition, a [...]
The October 18 webcast with Caterpillar’s Brian Stokoe, along with Brian Reuhl and Neil M. Brown from the Construction Marketing Association (CMA) identified a number of tips, ideas and strategies for more effectively using video to drive search engine results, generate sales leads and support customer service. Video is Critical to Marketing All presenters agreed [...]
Twitter has some amazing capabilities that most people do not know about. Everyone assumes that Twitter is a way to let everyone know what they are doing every minute of everyday. Some individual users may use it for this purpose, but that doesn’t mean you have to listen. This ‘noise’ on Twitter is often a [...]
Originally posted by The Business Marketing Institute, by Eric Gagnon We’re hearing all kinds of news about companies pulling out of their print advertising schedules, with no end in sight. At the same time, there’s a lot of happy talk out there from people in and around the construction marketing field telling you that cutting [...]
A webcast on YouTube and Video Best Practices is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Tuesday, October 18, 2011 at 1 pm CST. Video is the killer app for construction marketing and search optimization. Learn how Caterpillar deploys YouTube and [...]
The September 22 webcast was our top attendance! Not surprising with our blue chip panelists. Marketing of architectural, engineering or construction (A/E/C) services is highly specialized. The webcast identifed what A/E/C marketing approaches work best. Deborah Hodges, A/E/C veteran, Executive Director of the Construction Writer’s Association and former SMPS President shared strategic marketing analysis techniques, [...]
Originally featured on The Daily 5 Remodel Blog Years from now, should the owners of certain homes have questions about their cabinets, finding the answers will take no more than a quick scan with their mobile phones. If the cabinets came from Cupboards Kitchen & Bath, that is. In May, the family-owned cabinetry cabinetry [...]
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Alison Brown is Market Research Analyst for Kiewit Power > Read More |
of the weekWith video hosting services such as YouTube, embedding video to your website, blog, Facebook or emails is easy by simply copying and pasting HTML code. Why embed videos? Because videos have the highest click-through rates (CTRs) and social sharing...
