The Construction Marketing Association (CMA) announces the availability of a certification program, the Certified Construction Marketing Professional (CCMP).
The program awards a Certificate in Construction Marketing, along with the license to use the professional designation, CCMP. A comprehensive marketing handbook is provided to program registrants, who are required to pass a rigorous examination.
Professional certification benefits both the manager and the sponsoring company by providing advanced training, exposure to best practices, and recognition. The program is designed for marketing managers and executives for brands (e.g., building products, equipment, etc) that target the construction industry, or that work for architectural, engineering or construction firms. Program fees are $790 for non-members, and $690 for Construction Marketing Association members. Group rates are available on request. For more information, click here.
Webcast – Tuesday, January 17, 2012
A webcast will preview the new book: Tools of the Trade: Modern Marketing for Construction Brands by Construction Marketing Association (CMA) Chairman Neil M. Brown. Registration is now open on the Construction Marketing Association (CMA) website, link below. The free webcast for members and non-members is scheduled for Tuesday, January 17, 2012 at 1 pm CST.
The breakthrough new book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels and segments (distributor and retail channels, marketing architectural, engineering and construction services), practical marketing considerations, and construction marketing resources. AndMODERN MARKETING will serve as the as the study guide for CMA’s Certified Construction Marketing Professional (CCMP) program.
“Marketing is changing rapidly. Many textbooks, curriculums and marketing certification programs have not kept pace with the realities of modern marketing, certainly not with specific focus on the construction industry. We saw the need for sharing modern marketing best practices, which is aligned with the mission of the Construction Marketing Association,” explains author and CMA Chairman Neil M. Brown.
To register for the free Construction Marketing Book Preview Webcast, CLICK HERE.
This is the second blog in a two part series on Blogging for Construction Marketing. Part 1 covered the benefits of blogging, blog platforms and features.
This blog, Part 2, will consider the ongoing management and implementation of the blog, which focuses primarily on content. Other ongoing blog management considerations are building a blogroll and corresponding reciprocal links, updating other resource or content items like case studies, and supporting search engine optimization.
Content is king! Content is the fuel that will keep your blogging initiative alive and relevant. What’s more, when blogs are integrated with other social media including Facebook, Twitter and LinkedIn, these social profiles can disseminate your blog content.
Posted in Construction Marketing Content Marketing Content Strategy Uncategorized by .
For many construction marketers, blogging has become one of the most important marketing tactics for several reasons. First, blogging reinforces thought leadership and subject matter expertise. You can publish very specialized content that is searchable for years to come.
Second, when implemented properly, blogging can have profound effects on search engine authority in so many ways. Consider that each blogpost builds indexed pages. Also blog titles, page titles, URL structures and image Alt tags all support SEO. The typical blogroll can build reciprocal links, and interlinking within a blogpost can build back-links. Next, social sharing (Retweet, Facebook Like, bookmarking, etc) and linking to social profiles can build search authority. Finally, throw in Header Tags, keyword tags and Google Analytics and you have a powerhouse of search engine optimization (SEO) delivered to you website.
Posted in Best Practices Content Marketing Search Engine Optimization Social Media by .
The Construction Marketing Association (CMA), a professional organization launched in 2010, and has appointed six directors and seeks more. Founder and chairman Neil M. Brown has announced that Rick Kean, Jim Scarlata, Kevin Enke, Tim O’Brien, Deborah Hodges and Paul Deffenbaugh have agreed to serve on the board.
Mr. Kean is Managing Director of the Business Marketing Institute, and former Executive Director of the Business Marketing Association (BMA). Mr. Scarlata is Marketing Director for Knaack LLC, a division of Emerson Electric. Mr. Enke is Marketing Director for Accessory Brands at Robert Bosch Tool Corp. Mr. O’Brien is Marketing Manager at Case New Holland Construction Equipment, and a Caterpillar veteran. Ms. Hodges is Executive Director of the Construction Writers Association, and a former Bovis Lend Lease executive, among other firms. Mr. Deffenbaugh is Chief Content Officer of Deep Brook Media.
Posted in Association News CMA Chapters Construction Marketing Association by .
As we continue to highlight winners of the 2011 Construction Marketing STAR Awards, one of the most prestigious categories of the program is the 2011 CONSTRUCTION MARKETER OF THE YEAR, awarded to the top entries in each region (North America in 2011, expanded to Canada, Latin America, Europe and Asia in 2012).
This year’s winner include USG for the Midwest region, MWH Constructors for the Western region, and McGraw-Hill Construction for the Eastern region. Judging criteria was based on program description and objectives, strategies and execution, and results measurement. Following are more details on the 2011 Construction Marketer of the Year winners.
Posted in Association News Awards Construction Marketing Association Marketing Awards by .
Nov 11
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2011 CMA Star Awards Best-In-Show
The Construction Marketing Association is proud to highlight the best in show of the 2011 Construction Marketing STAR Awards. This years awards were extremely competitive with over 100 submissions of quality, creative work from clients and agencies worldwide. An esteemed panel of judges evaluated all entries across 16 categories and 78 sub-categories.
Best-in-Show honors goes to the the winner of the most STAR or SUPERSTAR awards, which for 2011 was McGraw-Hill Construction with 13 total awards.
McGraw-Hill Construction took home 13 awards in this years show. A full list of all the awards received can be viewed here in a recent CMA blog post. Below you will see McGraw-Hill’s integrated marketing campaign. “Essential” brings together all aspects of the construction industry including architecture, engineering, design, products and green building. “it connects those who will translate that dream into concrete and steal.” Over fifty visual elements were developed and executed for this integrated marketing campaign, which helps you understand why McGraw Hill took home this years best in show.
Posted in Construction Marketing STAR Awards Marketing Awards by .
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced marketers. With all financial investment at stake, it makes sense to gain insight into customer reaction.
There are a variety of options for advertising testing. The extent of testing depends on the expected advertising budget-both ad production and placement. Clearly a $1.3 million Super Bowl spot requires more elaborate testing than a $20,000 print ad.
So what are the advertising testing options? And when should you use one testing type vs. another?
Posted in Advertising Best Practices Market Research Marketing Strategy by .
The Construction Marketing Association (CMA), sponsor of the annual CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards, announces 2011 award winners.
The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals both by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category. Finally, BEST OF SHOW is bestowed on the winner of the most awards.
McGraw-Hill Construction (McGraw-Hill) won BEST OF SHOW with 13 total STAR Awards, along with the CONSTRUCTION MARKETER OF THE YEAR for the Eastern region. USG won CONSTRUCTION MARKETER OF THE YEAR for the Midwest region, as well as SUPERSTAR for the Integrated Campaign category. MWH Constructors won CONSTRUCTION MARKETER OF THE YEAR for the Western region, as well as SUPERSTAR for the Print Ad category.
“Our first annual Construction Marketing STAR Awards exceeded expectations both in the volume of entries and the quality of work,” explains CMA Chairman Neil M. Brown. “The CMA STAR Awards recognize both marketing effectiveness and creative execution in the construction category.”
AWARD winners were notified by email and mail, and receive a frame-quality certificate. In addition, winners can order an engraved STAR Statuette™ from the same manufacturer as the Oscar®. CMA’s annual STAR and CONSTRUCTION MARKETER OF THE YEAR AWARDS are open to both members and non-members.
SUPERSTAR and STAR Award Winners by category are as follows:
Posted in Association News Awards Construction Marketing Association Marketing Awards by .
A webcast on search engine optimization (SEO) and pay-per-click (PPC) best practices for the construction market is now open for registration on the Construction Marketing Association (CMA) website. The free webcast for members and non-members is scheduled for Thursday, November 17, 2011 at 1 pm CST.
Internet marketing is key for most marketing managers in the construction industry. Getting top search engine results is the goal for anyone responsible for Internet initiatives. Panelists include Jo Broussard, Google Account Manager for Construction Markets, and Derrick Manor, SEO manager for CMA strategic partner Construction Marketing Advisors. CMA Chairman Neil M. Brown will moderate and share results a live polling survey.
“Whether organic or paid, search marketing is foundational to a modern marketing program,” explains CMA Chairman Neil M. Brown. “Our panelists will detail SEO and PPC basics and advanced approaches to succeed.”
To register for the free SEO and PPC Best Practices Webcast CLICK HERE!
Posted in Best Practices Inbound Marketing Lead Generation Marketing Strategy Webcast by .
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Alison Brown is Market Research Analyst for Kiewit Power > Read More |
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