The Construction Marketing Association is proud to highlight the Best-in-Show of the 2013 Construction Marketing STAR Awards. The third annual CMA STAR Awards were extremely competitive and demonstrated continued excellence in creative execution and deeper measurability of marketing results. An esteemed panel of judges evaluated all entries across 16 categories and 78 sub-categories.
Best-in-Show honors goes to the the winner of the most STAR or SUPERSTAR awards. With a total of 22 awards, McGraw Hill Construction is the 2013 CMA STAR Awards Best-in-Show. McGraw Hill Construction also won Construction Marketer of the Year for the Eastern region. Below you will see two examples of their award-winning work.
The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category. Finally, BEST OF SHOW is bestowed on the winner of the most awards.
McGraw-Hill Construction (McGraw-Hill) won BEST IN SHOW with 22 total STAR Awards. In addition to BEST IN SHOW honors, McGraw-Hill also won CONSTRUCTION MARKETER OF THE YEAR for the Eastern region. Swanson Russell won CONSTRUCTION MARKETER OF THE YEAR for the Western region with 13 STAR Awards, including a SUPERSTAR for print advertising campaign. Bosch won CONSTRUCTION MARKETER OF THE YEAR for the Midwest region with 9 STAR awards, including winning entries for new product launch.
We are so pleased to announce that participation in the CMA STAR Awards has doubled for the second year in a row! As a result, we have extended the award entry deadline to this Friday, October 4th to accommodate increased interest in our awards program. So, for those of you who still have outstanding examples of construction marketing that you want to submit – you have one more week to do it!
The annual Construction Marketing STAR™ awards recognize and honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines. STAR and SUPERSTAR recognition will be awarded for sixteen categories and 78 sub-categories, along with a BEST in SHOW. The new Construction Marketer of the Year™ Awards recognize companies, brands or individuals for marketing excellence with regional and national winners. Judging criteria includes both execution and results. How would you like to be a 2013 Construction Marketer of the year?
With sixteen categories (78 sub-categories), the Construction Marketing STAR™ Awards recognize the best marketing across categories such as advertising, Internet, packaging, trade shows and more. Each category will have STAR and SUPERSTAR winners, along with a BEST in SHOW. The Construction Marketer of the Year™ award recognizes individuals or companies for marketing excellence with regional and national winners.
We have been receiving some great submissions so far and are on track to double participation (again). Here are some FAQ:
While 82% of construction professionals employ inbound marketing techniques, landing pages rank below many other tactics with only 42% leveraging such a powerful tool (CMA Inbound Marketing Study).
Often, landing pages are developed for relevant keywords with high search volume. Keyword analysis supports this initiative. In addition, offers with registrations are often used with these pages dedicated to keywords to drive lead generation. In addition to basic SEO techniques, targeted landing pages provide an opportunity for construction companies to rank in SERPs for more keywords (like location, products, or services), boost lead generation, and allow you to provide specific, customized content for prospects.