The Construction Marketing Association is proud to continue the CMA STAR Awards in 2013! Held annually, the awards recognize the best construction marketing projects and campaigns across 16 categories and 81 sub-categories.
Since it’s inaugural year, participation in the STAR Awards has doubled. Therefore, CMA will hold a webcast entitled, CMA STAR Awards: Previews and Tips, Thursday July 18 @1 PM CST to walk-through how to apply and WIN! CMA Chairman Neil Brown will offer up some insights including sharing past winners, answering frequently asked questions (FAQ’s), and providing some recommendations for winning in 2013!
To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals in 2013.
Below are the results of that survey in infographic form. You can embed this infographic on your website, blog, etc. using the embed code below. And please share our infographic using the social bookmarking tools below.
With people’s reliance on the Internet increasing drastically over the past decade, email marketing continues be a proven outreach strategy eclipsing more traditional strategies such as direct mail, billboard, and telemarketing. The average person not only checks their email daily but multiple times throughout the day and email marketing is ideal for you to engage potential customers where they already are.
No matter the size of your construction business, email marketing is low cost and has a greater return on investment (ROI) than both direct mail and telemarketing. Unlike these options, you don’t have to allot time and money for printing, postage, or telephone lines. You also don’t have to hire a designer every time you want to send something out. We suggest having a designer create a template with your business name and logo. You can keep the template on file and populate it with fresh content and images for each new email.
Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more.
In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results of the 2011 survey, conducted by the Construction Marketing Association, which reveals valuable insight regarding best retail practices.
The whitepaper also examines the following three key aspects of home improvement marketing:
To download a printable PDF version of the “Marketing to Home Improvement Retailers” whitepaper, CLICK HERE. And please comment, bookmark, and share this post using the social tools below.
The Construction Marketing Association is conducting a national survey on the use of advertising in the construction industry. The survey addresses best practices, advertising tactics, and measurement strategies.
You can take the Advertising Construction Products and Services Survey here. It is a quick survey, with only 7 questions and a request to receive results.
The results of the survey will be presented at the Advertising Best Practices for Construction Webcast on Thursday, April 18, 2013 at 1pm CST. CMA Chairman Neil M. Brown and panelists to be announced will share examples and case studies of print and digital advertising, along with media planning and buying tips. In addition, examples from CMA STAR Award Winners will be reviewed.