To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals in 2013.
Below are the results of that survey in infographic form. You can embed this infographic on your website, blog, etc. using the embed code below. And please share our infographic using the social bookmarking tools below.
With people’s reliance on the Internet increasing drastically over the past decade, email marketing continues be a proven outreach strategy eclipsing more traditional strategies such as direct mail, billboard, and telemarketing. The average person not only checks their email daily but multiple times throughout the day and email marketing is ideal for you to engage potential customers where they already are.
No matter the size of your construction business, email marketing is low cost and has a greater return on investment (ROI) than both direct mail and telemarketing. Unlike these options, you don’t have to allot time and money for printing, postage, or telephone lines. You also don’t have to hire a designer every time you want to send something out. We suggest having a designer create a template with your business name and logo. You can keep the template on file and populate it with fresh content and images for each new email.
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The Construction Marketing Association’s Advertising Best Practices Webcast was packed full of inspired advertising case studies in the construction industry. CMA Chairman, Neil M. Brown, also shared tips on media planning and buying to better your advertising strategy.
Results from a recent national CMA survey were also presented. The survey found that 96.6% of construction professionals employed some form of advertising highlighting its value in a modern marketing mix. To view all results from this survey, read Advertising in Construction- Survey Results.
To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. Do you employ advertising in your marketing program?
2. If yes, what types of advertising do you employ?
3. What is your most effective Advertising activity?
4. What is your least effective Advertising activity?
5. What benefits do you achieve with Advertising?
6. What is your approximate level of advertising spending?
7. How do you classify your company?
Home improvement retailers are a distinguished marketing channel for a variety of types of construction and remodeling products. Such products include: building materials and supplies, lighting and plumbing, lawn and garden, construction tools and equipment, and much more.
In the new whitepaper, “Marketing to Home Improvement Retailers”, we provide a snapshot of the home improvement industry, along with the results of the 2011 survey, conducted by the Construction Marketing Association, which reveals valuable insight regarding best retail practices.
The whitepaper also examines the following three key aspects of home improvement marketing:
- Merchandising
- Packaging
- Retail Line Reviews
To download a printable PDF version of the “Marketing to Home Improvement Retailers” whitepaper, CLICK HERE. And please comment, bookmark, and share this post using the social tools below.
The Construction Marketing Association is conducting a national survey on the use of advertising in the construction industry. The survey addresses best practices, advertising tactics, and measurement strategies.
You can take the Advertising Construction Products and Services Survey here. It is a quick survey, with only 7 questions and a request to receive results.
The results of the survey will be presented at the Advertising Best Practices for Construction Webcast on Thursday, April 18, 2013 at 1pm CST. CMA Chairman Neil M. Brown and panelists to be announced will share examples and case studies of print and digital advertising, along with media planning and buying tips. In addition, examples from CMA STAR Award Winners will be reviewed.
As mentioned in a previous blog post on market research, there are several options for gathering information about customers and their buying preferences and purchase intentions. But what are some of the strategic tools that can be employed to assist in marketing decision-making?
Below we will share several popular strategic marketing tools including internet-based competitive intelligence, market segmentation, perceptual maps, the growth-share matrix, and product life cycle analysis.
Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. In other words, Houzz is the Pinterest for the remodeling, design, or the construction industry.
For construction, design, remodeling, etc. professionals, Houzz offers a unique opportunity to reach a more targeted audience and connect with similar professionals. Houzz is described as the “easiest way for people to get the design inspiration, project advice, product information, and professional reviews they need to help turn ideas into a reality”. Below we will share why you should consider Houzz and how to get started.
Understanding the different types of names is essential to effective name development. Why? Because without this knowledge, there is a tendency to only consider certain types of names which, depending on the category, may be less than differentiated. Also, managers may tend toward naming fads, even if out-dated and ineffective. Finally, mapping competitors’ names by name type is a very worthwhile exercise, demonstrating naming opportunities that will be unique and differentiated in the category. Therefore, before jumping into brand name development, give careful consideration to the different types of names.
Names should be categorized by four (4) basic types—Literal, Synthesized, Metaphorical and Hybrids.
Advertising for construction is now the hot topic of the industry! Therefore, the Construction Marketing Association will hold a webcast entitled Advertising Best Practices for Construction and conduct a national survey regarding advertising products and services in construction. The webcast will be held Thursday, April 18, 2013 at 1pm CST. This great opportunity is free to both CMA members and non-members.
CMA Chairman Neil M. Brown will share examples and case studies of print and digital advertising, along with media planning and buying tips. CMA STAR Award Winners will also be reviewed!
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Christine Gemmell, CCMP is Director of Marketing for Jonas Construction Software.
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